Strengthen the retailer’s image and generate in-store visits by capitalising on sponsorship, with

Offer the consumer who gets points by buying Danone products a mobile alternative to digital coupons

Promote the brand for its 100th anniversary with an end-to-end campaign: scratch-to-win cards distri

Social media support throughout the year with capsule videos featuring a rap by influencers to celeb

Personalise the after-sales customer experience at the European level

Launch a game where everyone wins with exclusive activities related to the brand

Use a gift at checkout for a minimum purchase amount and an online game to create in-store traffic a

Improve the customer experience at the new Rue de Sèvres concept store

Design the Casino Max app as the pillar of Casino’s 100% retail experience