Picadeli: Discount card

Emotion Relation Transaction HighConnexion

Objectives

• Bring consumers a new mobile experience and strengthen relations with them

• Use customer opt-in

• Increase sales and traffic at points of sale

• Analyse the performance of different distribution channels

Approach

• Use HighConnexion’s WalletPass solution to distribute the discount card

• Implement a game where everyone wins by scanning their receipt with the programme on the back of the pass

• Allow consumers to opt in by completing a form

• Promote the system via notifications

• Update the WalletPass with new offers, contract renewal and a loyalty programme

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