Ravensburger: rewarding generosity
![](https://www.highco.com/en/wp-content/uploads/sites/5/2021/02/téléchargement.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/emotion-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/relation-1.png)
![](https://www.highco.com/en/wp-content/uploads/sites/5/2020/05/transaction-1.png)
Objectives
• Recruit new consumers
• Promote purchases during the Christmas season
• Boost the circular economy via the Geev app
Approach
• Two mechanics for this innovative campaign:
– Buy two Ravensburger products to receive a €20 refund
– Donate an old Ravensburger game on the Geev app to receive an additional €5