Ravensburger: rewarding generosity
Emotion
Relation
Transaction
Highco data
Objectives
• Recruit new consumers
• Promote purchases during the Christmas season
• Boost the circular economy via the Geev app
Approach
• Two mechanics for this innovative campaign:
– Buy two Ravensburger products to receive a €20 refund
– Donate an old Ravensburger game on the Geev app to receive an additional €5
