Ravensburger: rewarding generosity

Emotion Relation Transaction Highco data

Objectives

• Recruit new consumers

• Promote purchases during the Christmas season

• Boost the circular economy via the Geev app

Approach

• Two mechanics for this innovative campaign:

Buy two Ravensburger products to receive a €20 refund

Donate an old Ravensburger game on the Geev app to receive an additional €5

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Create and send a personalized card, signed by Colgate, to a loved one!

Gamification for the vegan sauce Plantaise

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