Unisport: the Youtube playground

Emotion Relation Transaction Useradgents

Objective

• Deliver a unique in-store experience at the Unisport flagship store

Approach

  • Capitalise on Unisport’s DNA by drawing on two features:
    • Smart shelves highlight the four current Nike shoe models with content: YouTuber videos, technical and visual description, football stars wearing the shoe, and more
    • Interactive gaming featuring a video game on a large screen, connected to Unisport’s CRM system and accessible via a tablet interface and Kinect technology

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