Viacom CBS: Multi-channel gaming platform
Emotion
Transaction
HighConnexion
Objectives
• Expand programme audiences and engage viewers
• Collect opt-in data
Approach
• Implement SMS+ games and game mechanics around the theme of video gaming, with prizes adapted to the target: Video games, consoles, entrance ticket to e-sport exhibitions, etc.
• Promote games on the air, and on retailer websites and social media with announcements from hosts
