Make the connection between e-commerce and points of sale, consulting and sales, digital and the in-store experience

Build a site based on insights and mobile uses to provide a mobile-first experience

Offer the consumer who gets points by buying Danone products a mobile alternative to digital coupons and e-commerce discounts

Social media support throughout the year with capsule videos featuring a rap by influencers to celebrate the brand’s 60th anniversary

Personalise the after-sales customer experience at the European level

Use a gift at checkout for a minimum purchase amount and an online game to create in-store traffic and increase the average basket value

Improve the customer experience at the new Rue de Sèvres concept store

Design the Casino Max app as the pillar of Casino’s 100% retail experience

Redesign the My Accounts mobile app for more balance between rapid access to accounts, personalised guidance towards new financial services and personalised coaching