Engage consumers while adding to the database and boosting sales
Calibrate media pressure on different click & collect websites to boost sales volumes, with banners displayed along the shopping journey
Wonderful Noël: experiential campaign to boost connected objects sales during the Christmas season
Use personalisation to develop consumer engagement and visit frequency
Campaign launch for the Franprix “Bibi” programme and in-store activities and events at the group’s 700 stores
Revamp the customer journey tailored to each business sector to create the new website
Surrounding window display campaign and social media coverage emphasising the selective and service-oriented aspect of King Jouet’s new points of sale
Enhance awareness of Nuxe’s new anti-ageing range through a Canvas mobile mini-website, preloaded within the Facebook app
