Design and implement a major event to create traffic and preference for the retailer

Strengthen the retailer’s image and generate in-store visits by capitalising on sponsorship, with a major in-store and online game

Promote the brand for its 100th anniversary with an end-to-end campaign: scratch-to-win cards distributed in stores that can be used to participate in a major online game

Social media support throughout the year with capsule videos featuring a rap by influencers to celebrate the brand’s 60th anniversary

Personalise the after-sales customer experience at the European level

Launch a game where everyone wins with exclusive activities related to the brand

Sampling campaign aimed at click & collect customers

Boost subscriber loyalty, collect data, increase kiosk sales and generate additional revenue

Expand programme audiences, engage viewers, and collect opt-in data